The Stones fled the UK 40 years ago in order to pay less/no UK tax, so there’s a long-standing precedent for the avoidance activities currently being indulged in by the likes of Starbucks, Amazon et al.
But what business activity are Jay-Z and Beyoncé setting an example for in their attempt to trademark their daughter’s name? Sounds a bit like something the megalomaniacal Apple might do, except that branding is really important to them and protecting business interests is what trademarking is all about.
No, sorry, I simply can’t get my head around these two immensely rich people attempting to get even richer by exploiting their child. Their products should be boycotted, shouldn’t they?